The City Council and the Regional Government of Madrid join forces once again in another promotional effort following the recent creation of the Asociación Turismo de Madrid

Football, Madrid’s star tourist attraction at FITUR

TOURISM 21 January 2015

Estand Madrid en Fitur 2015 ok

Madrid will be one of the big destinations at the 35th annual FITUR (International Tourism Fair), which will take place from January 28 to February 1 at the IFEMA trade fair complex. Together the City Council and Regional Government of Madrid will present their respective offerings, paying special attention to football which is one of the main attractions for Spanish and foreign visitors.

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The Mayor presents the sixth Gastrofestival, with Matadero Madrid and Conde Duque also on board this year

Gastrofestival 2015, a menu seasoned with art, fashion, film and literature

TOURISM 16 January 2015

Gastrofestival2

A jazz concert with cheese and sherry tasting, an edible hat workshop and a festival of literature and gastronomy are just a few of the things planned for Gastrofestival Madrid. From 31 January until 15 February, this great gastronomic event celebrates its sixth edition, with an activity-packed programme presented today by Mayor Ana Botella, and in which culinary art is combined with other disciplines including painting, fashion, film and literature. As the Mayor emphasised, "this is a hugely high-profile event showcasing the quality and variety of Madrid's gastronomy scene and putting our city in the spotlight as a world-class centre of culinary art".

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Madrid's mayor unveils a new organisation representing a joint public-private management model in which the local City Council, the regional government and the tourism sector all have a stake

Asociación Turismo Madrid has been created to increase the number of tourists by 30%

TURISMO 15 January 2015

PlazaMayor

The tourism sector is crucial to Madrid's economy. It represents 7.1% of GDP and 150,950 jobs. 90,570 (60%) of these jobs are directly created. Last year over eight million tourists chose Madrid as their destination, setting a new record. In order to consolidate and improve these figures, two tools have been launched in the form of a public-private collaborative endeavour to drive growth: Asociación Turismo Madrid, which is a new management model for Madrid as a tourist destination, and a 5-Year Strategic Plan. The local City Council, the regional government and companies in the tourism sector have joined efforts to achieve some very specific goals: increasing the flow of tourists by 30% and improving hotel occupancy rates, increasing tourist spending by 50% and cutting seasonality by 20%.

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The Abelló Collection exhibition shows for the first time a selection of 160 works from one of the most important private collections in the world

CentroCentro Cibeles unveils this season’s blockbuster exhibition: The Abelló Collection

CULTURE 30 September 2014

The Abelló Collection

This morning what is set to become the blockbuster exhibition of the season, the Abelló Collection, was presented at CentroCentro Cibeles. Present at the occasion were José Tono Martínez, the centre’s director; Felipe Garín Llombart, the exhibition curator;  Enrique Gutiérrez de Calderón, the project manager; and Francisco Bocanegra, the architect responsible for the show’s design and layout.

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Ana Botella presents the latest version of the capital’s official tourism website with a brand new image and content

esMADRID.com has a new look

TOURISM  30 September 2014

esMADRID.com has a new look

Today, the Mayor of Madrid, Ana Botella, presented the revamped version of esMADRID.com (www.esmadrid.com), the best online introduction to Madrid. The official tourism website for the Spanish capital “is a permanent and up-to-date window open to the world, enhancing the promotion, attention and services Madrid offers its visitors so that the positive performance in the numbers of tourists to Madrid this year may not only continue, but also increase,” stated Botella. At the event she was accompanied by Pedro Corral, councillor for the Arts, Sports and Tourism Department, and by Alberto Merchante, the managing director of the local authority-owned company Madrid Destino.

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